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Trending on #BookTok

BookTok, a burgeoning phenomenon within the realm of social media, has drastically changed the landscape of publishing through its profound influence on reader engagement and book sales. With a dynamic fusion of visual creativity and literary appreciation, BookTok, predominantly found on platforms like TikTok, has given rise to an innovative way of sharing book recommendations, sparking literary discussions, and propelling both established authors and debut writers into the limelight. Through short video clips, users encapsulate the essence of captivating narratives, relatable characters, and thought-provoking themes, fostering a passionate community of book enthusiasts that significantly impact publishing trends. Discover the literary world’s latest favorites with our curated list of trending books that have taken TikTok and Booktok by storm, capturing the hearts of readers and sparking engaging discussions across social media platforms.

It Ends With Us cover image
A Little Life cover image
The Midnight Library cover image
The Seven Husbands of Evelyn Hugo cover image
Honey and Spice cover image
Fourth Wing cover image

Popular Romance

At the heart of the BookTok trend lies the Romance genre – the genre that started it all by offering readers an escapist and fun experience. Dive into the world of trending romance books on BookTok, where enchanting tales of love and adventure are captivating audiences and delighting readers across social media.

It Starts With Us cover image
Happy Place cover image
Red, White, and Royal Blue cover image
The Seven Year Slip cover image
Things We Left Behind cover image
Verity cover image


Dive into a captivating realm of Romantasy, a genre mashup of romance and fantasy, which has gained remarkable popularity on social media platforms like TikTok and BookTok. Explore our handpicked booklist of enchanting Romantasy novels that transport readers to worlds where love and magic intertwine in spellbinding narratives.

Iron Flame cover image
Divine Rivals cover image
Fall of Ruin and Wrath cover image
House of Sky and Breath cover image
Witch of Wild Things cover image
One for my Enemy cover image


Discover the subcommunity within the Booktok realm know as HorrorTok, where passionate readers convene to exchange their top horror book suggestions. The horror genre has experienced a notable revival of late, largely fueled by the BookTok and HorrorTok communities. Immerse yourself in a collection of chilling literary choices, encompassing both timeless classics and contemporary releases, all of which have ignited fervor across social media platforms!

Monstrilio cover image
House of Leaves cover image
The Only Good Indians cover image
Things Have Gotten Worse Since We Last Spoke cover image
Tender is the Flesh cover image
The Salt Grows Heavy cover image

Teens and YA

BookTok has become a thriving hub for teens, offering a lively space to discuss and celebrate Young Adult books that bring an engaging dimension to reading. But just like BookTok isn’t only for the adult reading community, Young Adult, or YA, books are not just for Young Adults. Here are a few standout YA books that have taken the BookTok community by storm.

They Both Die at the End cover image
This Woven Kingdom cover image
Six of Crows cover image
Heartstoppers Volume 1 cover image
The Summer I Turned Pretty cover image
Ruthless Vows cover image

TikTok Made Me Read It

Thanks to the BookTok phenomenon, a remarkable resurgence has hit some older and classic books, captivating modern readers with timeless narratives that continue to resonate. Discover the literary gems of years past that have been reignited by BookTok’s viral recommendations!

The Great Gatsby cover image
Flowers for Algernon cover image
Pride and Prejudice cover image
The Song of Achilles cover image
The Hunger Games cover image
Wuthering heights cover image

TikTok's Favorite Authors

Colleen Hoover

Taylor Jenkins Reid

Madeline Miller

Sara Raasch

Chloe Gong

Sarah J. Maas

Leigh Bardugo

Jennifer L. Armentrout